"The new currency won't be intellectual capital. It will be social capital-the collective value of whom we know and what we'll do for each other. When social connections are strong and numerous, there is more trust, reciprocity, information flow, collective action, happiness, and, by the way, greater wealth."
James Kouzes, Chairman Emeritus of Tom Peters Company, "Link Me to Your Leader",
Business 2.0 October 10, 2000
"There is also a business case for social capital - hard evidence that social capital boosts business performance. Individuals who build and use social capital get better jobs, better pay, faster promotions, and are more influential and effective, compared with peers who are unable or unwilling to tap the power of social capital. Organizations with rich social capital enjoy access to venture capital and financing, improved organizational learning, the power of word-of-mouth marketing, the ability to create strategic alliances, and the resources to defend against hostile takeovers. And social capital is a bulwark of democracy."
Wayne Baker, Achieving Success Through Social
"When Accenture was successful with a client bid, the critical point of difference more often than not was the relationships the Accenture partners had with the client's senior executives. These relationships provided a level of trust that was lacking in the equally qualified, but unsuccessful, competitors."
Dr. Peter Langford, Partner Connexture, formerly with Accenture.
Journal of Banking and Financial Services, Dec 2001
"The new economy is not just about the exchange of information, it's about the exchange of relationships. . To break through the noise, to get your message out, count on personal networks. Relationships are the most powerful form of media. . By nurturing your personal relationships to help people excel, you build exponential impact in the marketplace. Ultimately, their success is your success."
Pam Alexander, CEO Alexander Ogilvy Public Relations Worldwide,
Fast Company Magazine, March 2001
"A basic tenet of almost all social capital theories is that a network is one of the most powerful assets that any individual can possess. It provides access to power, information, knowledge, and to other networks-the totality of which provides a much better indicator of how 'well-off' one is than many more acknowledged sources of wealth or advantage."
Lawrence Prusak and Don Cook, In Good Company: How Social Capital Makes Organizations Work
"We all face some common frustrations in this Information Age. If you wanted to know if anyone at your company had personal contacts at a new partnering prospect, what would you do? Send an email to all employees? Make a random guess, and send an email to a few people who might not be too bothered by the request? Most people communicate with a close insular group of coworkers and rarely tap into the gold mine of information and connections that is distributed throughout their company. Broadcasting requests creates more email smog and collectively wastes more time than it saves."
Steve Jurvetson, "The Expertise Economy" - BusinessModelX.com May 9, 2001
"We need to shift away from the notion of technology managing information and toward the idea of technology as a medium of relationships."
Michael Schrage, Shared Minds.
"We are headed into an era when both workers and consumers will feel more loyalty to a network than to any ordinary firm"
Kevin Kelly, New Rules for the New Economy, 1998
'The new economy begins with technology and ends with trust.'
Alan Webber, Founder of Fast Company Magazine